Lining
Lining
Flagship
6000 m2
Shanghai,China
To answer the stores biggest challenge, of drawing traffic
to the top floors, Storeage changed the architecture of the store and created a 4 story vide at the entrance in Beiing featuring a full height interactive graphic celebrating a jump. It draws the consumers eye to the top floor and encourages them to explore what is further up there. In Shanghai we answered the challenge with
a spiralling product presentation fixtures around the staircase that quite naturally guided consumer
to the higher floors.
李宁
李宁
旗舰店
6000 m2
中国上海
为了解决之前店面存在的动线难题——“如何引导消费者上楼”，Storeage改变了整个北京旗舰店的建筑结构，并在进门处打造了一个4层楼高的中空故事墙，通过动态的图像引导消费者网上看，并鼓励消费者上楼去探索。在上海旗舰店我们在沿着楼梯布置了不同的产品陈列，很自然地引导消费者上楼。