Storeage

Storeage

To answer the stores biggest challenge, of drawing traffic 
to the top floors, Storeage changed the architecture of the store and created a 4 story vide at the entrance in Beiing featuring a full height interactive graphic celebrating a jump. It draws the consumers eye to the top floor and encourages them to explore what is further up there. In Shanghai we answered the challenge with 
a spiralling product presentation fixtures around the staircase that quite naturally guided consumer 
to the higher floors.
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Lining

Lining

Flagship

6000 m2

Shanghai,China

To answer the stores biggest challenge, of drawing traffic 
to the top floors, Storeage changed the architecture of the store and created a 4 story vide at the entrance in Beiing featuring a full height interactive graphic celebrating a jump. It draws the consumers eye to the top floor and encourages them to explore what is further up there. In Shanghai we answered the challenge with 
a spiralling product presentation fixtures around the staircase that quite naturally guided consumer 
to the higher floors.

李宁

李宁

旗舰店

6000 m2

中国上海

为了解决之前店面存在的动线难题——“如何引导消费者上楼”,Storeage改变了整个北京旗舰店的建筑结构,并在进门处打造了一个4层楼高的中空故事墙,通过动态的图像引导消费者网上看,并鼓励消费者上楼去探索。在上海旗舰店我们在沿着楼梯布置了不同的产品陈列,很自然地引导消费者上楼。
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