One Star Motel
Introducing a ‘Rated One Star’ cool, our brand design for Converse global partner markets supported a one-of-a-kind re-launch of the One Star brand. The campaign spread over 9 countries accross the globe and created a movement that is respected amongst kids all over. The brand campaign leveraged the power of social media to the max through a clever mix of a design for a pop-up, retail activation and consumer engagement.
为匡威及其全球市场合作方设计的品牌活动，支撑Converse One Star的品牌露出，并将 ‘Rated One Star’ 的概念引入。此次活动率先在全球9个国家内开展，并赢得了青少年的追捧。