NIKE ID
Nike
Shop-in-shop
na m2
London
↘ Together with Nike Storeage designed the graphic layer for the NikeID in London. Featuring a tattoo pattern of various athletic moves,
the graphic layer was applied to carpet, leather upholstery and printed on wood. The tattoo pattern, referencing the customisation of
a blank canvas, complemented
the digital driven and contemporary looking design that took over the central area of Niketown London.
NIKE ID
耐克
店中店
na m2
伦敦
Nike邀请Storeage为其伦敦的NikeID打造全新店内图像。新设计将不同运动员的运动姿态创作成纹身的形态，运用在全店的地毯、真皮坐垫以及木质道具。纹身图案所代表的个性化、定制化、数字化服务，将该区域打造成为伦敦Niketown耐克城的绝对中心。