Ochama
JD.com
5000 m2
Leiden、Rotterdam、Utrecht、Amsterdam
In 2021, JD.com invited Storeage to design four omni-channel new retail concept self-pickup stores in the Netherlands. After a whole year of research,finally in January 2022, four Ochama stores in Leiden, Teterdam, Utrecht and Amsterdam were officially opened. This is JD.com's brand-new retail store in the European market. For better localization, we have created a design concept with a typical Dutch style, which "compliments the simplicity and purity of everyday things".
京东“超级仓店”
京东集团
5000 m2
荷兰莱顿、⿅特丹、乌特勒⽀及阿姆斯特丹
2021 年京东邀请Storeage为其设计荷兰的4家全渠道新零售概念自提店。历经⼀整年终于在2022年 1 ⽉，位于荷兰莱顿、⿅特丹、乌特勒⽀及阿姆斯特丹的四家Ochama迎来了正式开业。这是京东位于欧洲市场的全新模式的零售店，为了更好的本土化，我们创造了一个具有典型荷兰⻛格的设计概念，既“赞美⽇常事物的简单和纯粹”。运用⼀个简洁的”红⾊加号“作为核⼼设计元素，它不仅是品牌的核心符号同时也被用作整体设计的关键联接点。除了被应用于竹制道具系统的结构连接，红色加号也被频繁衍生至品牌平⾯视觉和视频动画，凸显成为链接产品与促销活动、产品与故事、产品与消费者的品牌符号。