Grapy
Grapy.nl
Shop-in-shop
48 m2
The Netherlands
Retail strategy and shop-in-shop design of a retail program for Dutch wine retailer Grapy.nl. Empowering staff on best food and wine pairing through an app called Winestein, the shop-in-shop can be operated by any retailer without prior specific knowledge on wine. Celebrating the unique taste of each individual the design is made of a series of natural wood, and burgundy or white shades of chalkboard paint, allowing the personal handwriting of the store’s manage to become part of the aestethic.
Grapy
Grapy.nl
店中店
48 m2
荷兰
为荷兰线上酒类零售商Graphy.nl创造零售策略及线下店中店设计。通过名为自主研发的Winestein线上APP,让销售人员实时全面了解所销售红酒知识及搭配食物,从而减轻了拓展开店的培训压力。